The Effect of Pro-Sustainable Perception on Sustainable Lifestyle: E

Elsayed, Mayar Farrag Singab; Shabat, Manal Elsayed Abdelhamid

doi:10.21608/jwadi.2025.367244.1187

The Effect of Pro-Sustainable Perception on Sustainable Lifestyle: E

نوع المستند : المقالة الأصلية

المؤلفون

¹ Associate Professor at Egyptian Chinese University

² Assistant Professor at Egyptian Chinese University

10.21608/jwadi.2025.367244.1187

المستخلص

Purpose-This study explores how Pro-sustainable Perception influence individuals’ sustainable lifestyle through the mediation of sustainable intention. The study investigates what drives people to show a willingness to transform their lifestyle into a sustainable one. To accomplish this goal, this research explained how perceived consumer effectiveness (PCE), perceived behaviour control (PBC) sustainable concern (SC) and sustainable knowledge are considered as the driving force for pros stainable perception. the sample chosen were those exposed to multiple sustainable programs provided by the ministry of planning. examples of which were “be an ambassador”, the road to COP 27 simulations, and others.
Design/Methodology- this study tested the variables relationship with the data collected by a online questionnaire distributed to a sample that consists of 192 from those who were exposed to the sustainability training programs and initiatives.
Findings– The results revealed that the most influencing variables determining the pro-sustainable perception where the perceived consumer effectiveness, and the sustainable knowledge they had direct significance to the sustainable lifestyle. The perceived consumer control, the perceived consumer effectiveness and sustainable expertise had a significant relation with sustainable lifestyle behaviour mediated by the sustainable intention, while sustainable concern had no significance.
Originality/value – investigating pro-environmental behaviour from the public perspective is relevant for both public policy and marketing in general. From a public policy perspective, citizens – as members of society – are important stakeholders in the environmental sustainability movement. So, the research provides a new concept for sustainability which is Pro- sustainable Perception from a multidisciplinary point of view. On the other hand, the study is focusing on sustainability as a part of the SDGs and its plan for 2030. Therefore, they are launching several initiatives from many governmental entities like the one of “be an ambassador” of the ministry of planning and economic development.

الكلمات الرئيسية